White Ribbon New Zealand

Due to COVID-19 no orders will be shipped until the Alert level in NZ is reduced. You are still welcome to place orders.

White Ribbon is a global campaign led by men to end violence against women. White Ribbon Day, 25 November, is the international day when people wear a white ribbon to show that they do not condone violence towards women. White Ribbon celebrates the many men willing to show leadership and commitment to promoting safe, healthy relationships, and respectful attitudes and behaviours towards women. 


  • One in three women will experience partner violence at some point in their lives.
  • Over 3,500 convictions are recorded against men each year for assaults on women.
  • It is estimated that only 20 percent of abuse cases are reported.
  • This is totally unacceptable. White Ribbon has been created to help address this.



  • This campaign is led by men for men.
  • We need to recognise there is a serious problem, accept that abuse against women is widespread, step up and take action.
  • This is about standing up for our female friends, our sisters, our mothers, our daughters. This isn’t their problem, it’s our problem.



  • Take The White Ribbon Pledge.
  • Check that your actions and those of your mates are OK – be man enough to make a call on inappropriate behaviour.
  • Make sure the women you know are OK – if not, start a conversation with them, with their partners, or with someone who can help.
  • Wear a white ribbon every day, join a White Ribbon project or activity – show your support.
  • If you're a business or organisation take action with Business Accreditation
  • Take part in the Youth Ambassador Leadership Project (YALP)
  • Take part in the White Ribbon Ride
  • View the eight actions that help to reduce violence
  • Download our Toolboxes 



  • Unspoken rules are the messages given to young boys and men such as Boys Don’t Cry, Be The Man, Toughen Up etc.
  • These #unspoken rules help to reinforce the Man Box which is a set of expectations that assumes men must always appear dominant, tough and in charge. It’s a box that’s prescriptive and restrictive. Any different behaviours are dismissed as not manly.
  • As parents, caregivers and people who influence young people, we need to undermine the #unspoken rules and promote Respectful Relationships which are a protection against violence.
  • Men who break out of the Man Box to choose their own masculine identity report that they’re less stressed, more satisfied with life and have happier relationships.


    All shipping costs include the handling fee. 
    If you plan to hold a White Ribbon event or activity – please tell us about it at contact@whiteribbon.org.nz

    If you want to know more about the campaign - head to our website - www.whiteribbon.org.nz
    Thanks for your support 
    The White Ribbon Team




    We welcome your support in this year’s November Campaign as we continue to reduce men’s violence against women by promoting respectful relationships. This year we want to Challenge the #Unspoken Rules which are the messages given to young boys and men such as Boys Don’t Cry, Be The Man, Toughen Up etc.

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