White Ribbon New Zealand

White Ribbon is a global campaign led by men to end violence against women. White Ribbon Day, 25 November, is the international day when people wear a white ribbon to show that they do not condone violence towards women. White Ribbon celebrates the many men and women willing to show leadership and commitment to promoting safe, healthy relationships, and respectful attitudes and behaviours towards women. 


  • One in three women will experience partner violence at some point in their lives.
  • Over 3,500 convictions are recorded against men each year for assaults on women.
  • It is estimated that only 20 percent of abuse cases are reported.
  • This is totally unacceptable. White Ribbon has been created to help address this.



  • This campaign is led by men primarily for men.
  • We need to recognise there is a serious problem, accept that abuse against women is widespread, step up and take action.
  • This is about standing up for our female friends, our sisters, our mothers, our daughters. This isn’t their problem, it’s our problem to fix.



  • Take The White Ribbon Pledge.
  • Check that your actions and those of your mates are OK – be man enough to make a call on inappropriate behaviour.
  • Make sure the women you know are OK – if not, start a conversation with them, with their partners, or with someone who can help.
  • Wear a white ribbon every day, join a White Ribbon project or activity – show your support.
  • If you're a business or organisation take action with Business Accreditation
  • Take part in the Youth Ambassador Leadership Project (YALP)
  • Take part in the White Ribbon Ride
  • View the eight actions that help to reduce violence
  • Download our Toolboxes 


in 2020, White Ribbon focused on the #outdated - stereotypes that boys and men are handed down from their role models. The things we teach our kids about “how to be a man” might seem harmless, but actually carry messages that can create a really negative impact.

When we say things like “Show them who’s boss”, “Kids should keep quiet” or “Treat em mean, keep em keen” we’re putting limits on how kids interact with their world and how they develop their relationships. Many men have grown up hearing these things and end up copying these unhealthy attitudes and behaviours - even if they don’t like or agree with them.  At their worst, these attitudes and behaviours can lead to violence toward women. This violence affects our families, our communities, and our whole country. 

So how do we change it? In all of our relationships - whānau, friends, colleagues, teammates - we can challenge the #outdated stereotypes of what it means to be a man. We can role model healthy relationships and focus on strength that comes from a kaupapa of respect and aroha. We can call each other out and encourage more kōrero about gender equality.  

By challenging each other in constructive ways we become stronger, and support change for those who need it the most. It’s time to shake off the old and reveal the new.



      All shipping costs include the handling fee. 
      If you plan to hold a White Ribbon event or activity – please tell us about it at contact@whiteribbon.org.nz

      If you want to know more about the campaign - head to our website - www.whiteribbon.org.nz
      Thanks for your support 
      The White Ribbon Team




      We welcome your support in this year’s November Campaign as we continue to reduce men’s violence against women by promoting respectful relationships. This year we want to Challenge the #Unspoken Rules which are the messages given to young boys and men such as Boys Don’t Cry, Be The Man, Toughen Up etc.

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